ViableMkts works with senior management teams on a fundamental brand development process to improve business performance:
- Messaging audit
- Brand perception analysis and alignment
- Messaging platform development
- Integration of new value proposition into sales materials
Evolving the common approach of marketing “features and benefits” to the marketplace into a more strategic client-centric positioning, ensures products and services will be better received by the target audience.
- Technology Vendors
- Private Equity/Venture Capital