Many financial services companies have a “run and gun” mentality when it comes to marketing, conducting disparate outreach programs that are rarely coordinated and measured.
DESCRIPTION
ViableMkts builds comprehensive marketing and communication plans that deliver a detailed go-to-market playbook within a content marketing strategy
Press strategy development
Speaking opportunities
Event planning
Content generation
Webinars
Email marketing campaign
Advertising
EXPECTED IMPACT
Execution of the content marketing strategy over a sustained period of time will change audiences’ ideology around specific products making them more receptive to adoption.
