Marketing and Communications Planning
Many financial services companies have a “run and gun” mentality when it comes to marketing, conducting disparate outreach programs that are rarely coordinated and measured.
ViableMkts builds comprehensive marketing and communication plans that deliver a detailed go-to-market playbook within a content marketing strategy
- Press strategy development
- Speaking opportunities
- Event planning
- Content generation
- Email marketing campaign
Execution of the content marketing strategy over a sustained period of time will change audiences’ ideology around specific products making them more receptive to adoption.
- Technology Vendors
- Private Equity/Venture Capital